Build with a purpose.
grow with a purpose.
Build with a purpose.
grow with a purpose.
We are a small team of obsessive marketers striving to be a smarter, completely transparent, high-growth agency. We build advertising strategies for companies across a variety of industries, and specialize in helping start-ups find traction. When you work with B Squared, you won't deal with any 'big agency' crap. Just real conversations and strategic choices that drive your businesses forward.
Competitor & Industry Research
Customer Experience Audit
Brand Positioning Guide
Audience Segmentation
Strategic Media Planning
Owned Content Strategy
Social Media Advertising
Search Marketing
Mobile Acquisition
Google Shopping
Long-Term SEO Programs
Content Creation
Campaign Measurement
Ongoing A/B Testing
Cost-Per-Acquisition Reporting
LTV Modeling
Custom Audience Insights
Social Listening
I'm Chris, founder of B Squared Brands. B Squared is just myself and a few other skilled folks, a boutique agency. We each work full-time gigs where we lead teams in the areas of digital media and marketing strategy. Some of us work on the agency side, while others work for growing brands. For example, I lead digital marketing & media strategy for Twyla, check it out. Why this matters? Our structure is flexible. We are here to help smaller companies with big goals market better and grow faster. Our experience is deep, but we cost less and are more agile than a big box ad agency.
The goal here is simple: we help you grow with fresh ideas and a new perspective. You know your business; we know how to build brands online.
Chris Bennington
The beautifully simple Ecommerce Revenue Formula. This simple formula is table stakes. If you are selling product online, you absolutely have to understand your inputs to this formula, and how those inputs are affecting your output; revenue. These numbers should be so ingrained in your brain that they haunt you at night.
I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? everyone thinks they can do it. Long story short, it's harder than it looks.
Native advertising is one of the more popular marketing terms floating around. The concept behind native advertising isn’t anything new, but the continued rise of social platforms, digital distribution of content, video networks, and generally all digital media has made the idea popular once again.
I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? So why do you settle for a dull message that just kind of exists?
I believe that most marketers realize the importance of search, but it can be very difficult to communicate this importance to team members, clients, the guys that set the budget upstairs, and generally everyone else. So here we go. I will keep it short and sweet. Here is the ONE reason that Search Marketing is still #1.
Scaling a marketing channel means increasing volume, while maintaining a certain level of efficiency. Key word: Efficiency. That's what this post will walk through, the performance marketing perspective on scaling, and how to know when you are ready.