Scaling a marketing channel means increasing volume, while maintaining a certain level of efficiency. Key word: Efficiency. That's what this post will walk through, the performance marketing perspective on scaling, and how to know when you are ready.
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Native advertising is one of the more popular marketing terms floating around. The concept behind native advertising isn’t anything new, but the continued rise of social platforms, digital distribution of content, video networks, and generally all digital media has made the idea popular once again.