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Digital Media

The Performance Marketing Guide to Scaling

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The Performance Marketing Guide to Scaling

Scaling a marketing channel means increasing volume, while maintaining a certain level of efficiency. Key word: Efficiency. That's what this post will walk through, the performance marketing perspective on scaling, and how to know when you are ready.

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What Is Native Advertising? And Why B2Bs Should Jump On The Wagon

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What Is Native Advertising? And Why B2Bs Should Jump On The Wagon

Native advertising is one of the more popular marketing terms floating around. The concept behind native advertising isn’t anything new, but the continued rise of social platforms, digital distribution of content, video networks, and generally all digital media has made the idea popular once again. 

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