Scaling a marketing channel means increasing volume, while maintaining a certain level of efficiency. Key word: Efficiency. That's what this post will walk through, the performance marketing perspective on scaling, and how to know when you are ready.
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The beautifully simple Ecommerce Revenue Formula. This simple formula is table stakes. If you are selling product online, you absolutely have to understand your inputs to this formula, and how those inputs are affecting your output; revenue. These numbers should be so ingrained in your brain that they haunt you at night.