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Google Algorithm

The Google algorithm changes frequently… but Why?

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The Google algorithm changes frequently… but Why?

Once you start poking around in the SEO space you will hear a lot of talk about Google algorithm updates. The first time a person tries to explain to you why a Penguin and a Panda have changed search engines in the past two years, you will probably be very confused. Have no fear. The following will give you a general understanding of algorithm updates, why they occur, and what the heck these animals are. Here we go.

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