I believe that most marketers realize the importance of search, but it can be very difficult to communicate this importance to team members, clients, the guys that set the budget upstairs, and generally everyone else. So here we go. I will keep it short and sweet. Here is the ONE reason that Search Marketing is still #1.
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Once you start poking around in the SEO space you will hear a lot of talk about Google algorithm updates. The first time a person tries to explain to you why a Penguin and a Panda have changed search engines in the past two years, you will probably be very confused. Have no fear. The following will give you a general understanding of algorithm updates, why they occur, and what the heck these animals are. Here we go.
Deciding on an SEO provider can be a daunting task. The majority of business owners and Marketing Managers have a general understanding of SEO, and realize they need help. But interviewing multiple SEO providers often causes doubt about what is true and what is just smoke. Like a five tool baseball player, a top SEO agency will have a number of traits that stand out. But sometimes it takes the right scouting eye to pick the real player out of the prospects. The list below will help the novice think along the right path when deciding on search marketing services.