Native advertising is one of the more popular marketing terms floating around. The concept behind native advertising isn’t anything new, but the continued rise of social platforms, digital distribution of content, video networks, and generally all digital media has made the idea popular once again.
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I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? So why do you settle for a dull message that just kind of exists?